Inspiring change and transforming health - for thirty years.

Our Story

In 1992, Tim Black, the founder of MSI Reproductive Choices, saw an opportunity to offer international consultancy expertise to complement the vital services that MSI provided through its growing network of clinics - to support their mission of children by choice, not chance. 

A group of experts who specialised in sexual reproductive health and rights began sharing their know-how for designing innovative technical approaches and for evaluating them – and so Options was born. 

The UK government’s development aid department was the first to benefit from this kind of expertise. Options ran the first health and population resource centre for the Department for International Development and quickly became regarded as the go-to company in what was originally a niche area. 

As the world’s health challenges grew and shifted, so demand grew for Options’ support. Small assignments grew into larger, multi-year programmes that worked across the health system. Options attracted world-class experts in key countries, like Nepal, Pakistan, Nigeria, Kenya and Malawi and became a trusted partner to their ministries of health. 

Over the last thirty years, Options has worked in more than 60 countries, and has delivered several high-profile programmes, including the UK government’s flagship ‘end FGM’ programme, The Girl Generation, and the E4A-MamaYe programme which uses data to improve decision-making for the health of women and girls. 

The time for change is now. 

We remain passionate about working in close, trusted partnerships to build effective and equitable health systems so that everyone can access the high-quality health services they need, without financial burden. And with rising threats from climate change, deadly diseases and natural disasters, we can’t afford to wait or slow down. 

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