Assessment of the contraceptive landscape and development of a model to estimate market size.
In India, women have limited choice over the methods they have access to with the need for contraception often unmet. We undertook a landscape assessment to evaluate the contraceptive market in India, to explore policy and trends in contraceptive use over recent years and to explore the potential demand for contraceptive methods that were not widely available in the market. We also developed a model to estimate the potential market size for a contraceptive method.
Options conducted this analysis on behalf of a non-profit pharmaceutical company who aim to expand access to affordable women’s health products, including contraception, so that any woman who desires it can afford it.