The study identified the over-riding feature of commoditised sex as the norm within most relationships. Sex without financial gain was perceived within the target group as aberrant and abnormal. The data made clear that defining some relationships as transactional and some as not is not meaningful in the context of the target group. The study developed new and significant understanding around how patterns of concurrent relationships are managed and maintained. The PEER Unit worked with programme staff and local consultants to facilitate a concept development process to inform the development of Social Marketing outputs for this target group.