Evidence for Action programme supports the PMNCH

Tuesday, 29 Apr 2014
Options' programme Evidence for Action’s reputation on creatively packaging robust evidence based on what works to influence change has been recognised at a global level

Options was approached by PMNCH to develop a visually stimulating advocacy booklet based on findings from ten country case studies, which examined success factors to advance progress on maternal, newborn and child health. The booklet along with roll down posters were co-branded MamaYe! (Evidence for Action public engagement campaign name) and PMNCH and shared at the United Nations General Assembly in September 2013, where numerous policy and decision makers and media were present.

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